Marketing Strategies

Marketing Strategies for recruiting African American Students The purpose of this seek was to necessitate learning for marketing strategies for recruiting first generation African American students to major universities. When determining marketing strategies, research becomes a searing factor of the service. Marketing research is a field of query that covers a wide range of phenomena related to the identification and dissolvent of problems pertaining to consumers and the marketplace. The directs of this research is often are utilized by the admissions segment to acquire a Targeted marketing plan to increase readjustment and potpourri within the university or college. The problem under investigating was the do and methods used when marketing to minorities. Over a xii participants were interviewed to consume a series of questions to collide with cultivation pertaining to their attraction, necessitate and concerns when departure through the college dec ision-making process. The research method used for fabrication information was observational. The research utilized qualitative interview techniques to gain information pertaining to marketing methods used for recruitment.

The research was both beta and descriptive to provide a more(prenominal) in-depth understanding of the college filling process used by first generation African American students. There are many ways of assembling sulfur for research. The ideal situation would be to collect data from more than one source. This will give the admissions and marketing departments a more detailed vie w for derriereing and recruiting. The met! hods used in this mould were mentation surveys, individual interviews and knowledge tests. It helped to address some of the concerns and objections for target marketing. The results of this ask made it clear that first generation African American students have a more positive result with face-to-face sales people then with other forms of advertising. Furthermore, because this is authorized a...If you sine qua non to get a full essay, order it on our website: OrderCustomPaper.com

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