Table of Contents Introduction 3 Target mart. 4 Advertising and promotional Strategy....... 5 statistical distribution Strategy... 7 Summary of Key Findings.. 8 notch 9 Conclusion.. 11 References.. 12 Appendix 13 Introduction For any business administration to be undefeated in its ventures, it should piss processes that ordain allow it to cut potable down and concenter its limited resources on the greatest chances to increase its stark(a) sales so as to achieve a matched return in the market (Kochan 1997). Such a architectural plan go out require a business to fix an effective market strategy so that it can be able to cluck and sustain the market. This calls for the business organization to have merchandise plans that are designed to help it realize its marketing objectives (Miles 2003). The business organization that will be reviewed in this address is the Coca-Cola keep party.
This report will focus on the underway marketing practices of the Coca-Cola Company, suggesting how improvements can be made to its marketing activities so as to improve its general performance. The report will focus on the target market of the Coca-Cola Company, highlighting its advertising and promotional strategy. The report will to a fault discuss Coca-Colas distribution strategy and give recommendations as to how the marketing practices of the company can be improve. The Coca-Cola Company is the largest crapulence and soft drink marketer, retailer and manufacturer in the world. The Coca-Cola Company currently has all over 500 different brands and it operates in to a greater point than 200 countries across the world. ! The company was founded in 1886 and has its headquarters in Atlanta, Georgia. As of 2010, the companys total revenue stood at US $ 35.119 billion (Kochan 1997)....If you want to get a encompassing essay, order it on our website: OrderCustomPaper.com
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