How do c atomic number 18es decide what value to charge the customer for their products and function? How do they decide what to eng hold oner and or how much should be produced? These decisions primary(prenominal)ly depend on the type of industry in which the business operates.  In the fall in States, economists classify industries into quartet assorted trade structures; sharp monopoly, pure competition, monopolistic competition, and oligopoly. Understanding all(prenominal) of the four market structures yield manufacturer to manage its crack strategy and production output. This root will differentiate among those four market structures, while identifying pricing and non-pricing strategies utilise by the family within each market structure. Oligopoly US mobile visit utility industry is a correct ex adenylic acidle of an oligopolistic industry. In this industry, companies ar providing the same kind of service, and are also nerve-wracking to diffe rentiate themselves to attract much customers. The mobile phone service market was dominating by AT&T, Verizon, absquatulate Nextel, and T-mobile with over 86.7% of market parcel in 2007 and 82.5% market function in 2008.  The two main players were AT&T with 71.3million subscribers and Verizon with 67.2 million subscribers. Since there are only four firms that are dominating the market, the companies are mindful of the actions of others. For example, in 2008, Verizon introduces its $100 a calendar month flat-rate plans. The plan includes measureless employment and internet usage.
 onene ss week after the current release, AT&T! and T-mobile also announced their saucy flat-rate plan which is similar to Verizons plan. AT&T charges $99 a month and T-mobile charges $99.99 a month. In January 2010, AT&T and Verizon some(prenominal) announced that they are displace the cost of its unlimited calling plans from $100 a month to $70 a month with the same feature.   This is an action responding to T-mobile and Sprints price spread out strategy late conclusion year. Non-pricing strategies are always used within the competition in oligopoly market structure. AT&T contracted with apple and introduced an AT&T exclusion Smartphone, iPhone.  By the end of 2008, AT&T has signed up 7 million... If you want to get a full essay, order it on our website: OrderCustomPaper.com
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