Edward Bernay.

Those who manipulate the habits and opinions of the masses constitute an invisible government which is the uncoiled ruling power of our country. -Edward Bernays, from the book propaganda. Edward Bernays was the nephew of infamous psychiatrist Sigmund Freud and give psych early(a)apy theory in his approach to advertising. This revolutionised consumerism to the inflated, bloated monster that it is today. What Edward Bernay achieved (in my opinion) was a bastardisation of psychological science, isnt psychotherapy supposed to patron passel? Free them from problems and issues? Unshackle them? The advertising industry only serves to make last feel empty, behind the curve by selling masses on the mood of something that doesnt exist. Consumerist culture controls a person, psychology (arguably) frees a person. Bernays theory was that instinct and emotion drove a person, not reason. He was also the grand sire of the promotion stunt he represent various even ts and invited the media to cover them so that the separate at home would mistake this for news. A dandy example of benays staged event was in 1929 where he develop up a parade of young women smoke cigarettes. This in those days was considered taboo by society.

He coined the parlance for the parade of women to describe the cigarettes that day as torches of freedom thusly word-painting the women as young, beautiful, fashionable fighters against an out of date, stuck in the past, antiquated society. oer the following days and weeks women came out in champion of this idea with cigarettes in hand. He had been successful in expanding the groce! ry store for spacious tobacco companies that hired him to do so. This amongst many other staged events, parades and celebrity drenched red carpet events make Edward Bernay the father of advertising industry and the consumer driven state of the world we consist in today. Cheers Ed.If you want to get a in full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper