Marketing Plan Of Pel

PAK ELEKTRON LIMITED History and Introduction of PEL PAK ELECTRON LTD. was found in 1956 with the technological collaborationism of M/S AEG, western hemisphere Germany. It is the oldest composite galvanising equipment-manufacturing unit of Pakistan with the object of initially producing transformers, switchgears and electric automobile motors. In 1962 after(prenominal) conclusion of joint venture agreement with AEG, intact sh areholding was purchased than by sponsors M/S Malik Brothers Limited. In October 1978, PEL was interpreted everyplace by SAIGOL GROUP OF COMPANIES, which is the largest and well-know industrial and commercial conference in Pakistan. The Saigol Group belongs to the Saigol family that is an old business family and has contributed a mint candy towards Pakistans industrial and believes in continuous development and produce. The matter is a global business activity monitored through the several(a) offices worldwide. concussion Saigols traditions, si nce its takeover by the group, PEL are withal a Company on the go. The soaring growth rate proves the complete success of the professional circumspection and provides fitted confidence to trust in its future development schemes. The confederation floated its shares to the general public and was listed on Karachi computer memory vary (KSE) and Lahore Stock Exchange (LSE).

In 1980, Appliances Division was established and in 1981 it started the take of Window Type Air Conditioners with the technical collaboration of frequent Corporation of Japan. These air conditioners were well received in the trade for its quality. Subsequently in 1987 the productio! n of Refrigerators and Deep Freezers was started. In 1993 the conjunction has started the assembly of Compressors for Refrigerators and Deep Freezers under technical collaboration with Messrs. NECCHI COMPRESSORI of Italy. It was in early 70s that PEL became known in overseas markets payable to its quality. The company started its export to countries like Saudi Arabia, Abu Dhabi, Qatar etc. afterwards on PEL supplied electrical equipments to...If you want to draw off a full essay, order it on our website: OrderCustomPaper.com

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